The Balanced Scorecard Robert Kaplan Pdf - Download Free Apps

Included in this perspective you might find objectives for: In other words, if youвЂ™re going to achieve your financial objectives, what exactly do you need to deliver in terms of your customers and market(s)? This perspective focuses on performance objectives that are related to customers and the market.

Revenue sources (for example, adding new revenue channels).

Profit Margins (increasing operating profit margins, for instance).

Cost savings and efficiencies (for example, a specific goal to reduce production costs by 10% by 2020).

Other financial objectives might include: Revenue and profit are obvious objectives that most organisations list in this perspective.

(WeвЂ™ll get to non-profits later in the article.) Therefore, the very top perspective is all about financial objectives.Д®ssentially, any key objective that is related to the companyвЂ™s financial health and performance may be included in this perspective. LetвЂ™s get started with the four perspectivesвЂ¦ДЇor most for-profit organisations, money comes up tops. In this article, weвЂ™ll look at each of the perspectives in more detail, and see how these perspectives can be tailored and tweaked to suit your companyвЂ™s circumstances.

If youвЂ™ve ever seen the Balanced Scorecard in action, youвЂ™ll know itвЂ™s essentially a strategic framework, divided into four areas (called вЂњperspectivesвЂќ) that are critical to business success. At its most basic level, the Balanced Scorecard helps organisations to clarify their strategy and communicate the businessвЂ™s top strategic priorities and objectives. Developed by Robert Kaplan and David Norton, the Balanced Scorecard is an extremely influential management tool that remains enduringly popular with companies around the world.

The Balanced Scorecard Robert Kaplan Pdf - Download Free Apps